Courses

Programmes for people who ship apps and then have to explain them.

Each course assumes you already have a tracker installed. We work on the meaning of what it collects. Fees on this site are listed so you can plan; enrolment is arranged by correspondence, not a cart.

Several people collaborating around laptops in a dim workspace
Two colleagues reviewing a screen together

Flagship · 11 weeks

Event Taxonomy Atelier

Inventory, naming grammar, property dictionaries, identity, and a public critique of a schema you bring.

Open the atelier
Team seated around a conference table

Six sessions

Retention Archaeology

Unpick N-day curves, return windows, and the difference between resurrection and a push-notification habit.

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Notebooks and coffee on a meeting table

Four afternoons

Funnel Cartography

Draw the path including exits, loops, and the settings screen everyone forgets to instrument.

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Rows of desks in a contemporary office

Workshop

Identity Stitching Lab

Anonymous to known, app to web, the day someone logs in on a new handset. Taught with a redacted production sample.

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Conversation in a bright startup office

Reading room

Experiment Ledger

How to log exposure without contaminating the conversion event, and how to retire a flag without orphaning history.

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Workshop participants with laptops

On request

House Commission

A private reading of one app’s analytics for a single product organisation. Scoped after a letter, not a sales call.

Describe the app

If you are choosing a first programme, start with the Event Taxonomy Atelier. Most later confusion in app analytics is a naming problem that was postponed.